Engineered Floors

Brand strategy and messaging 

What started as a website refresh ended up becoming a complete brand messaging exercise. Working together with both design and development, we took the EF story back to it's roots and there discovered the intersection of tradition and innovation. 

From that overarching message, we honed in on the four divisions of Engineered Floors and created distinct brand identities, while maintaining a common thread through them all. In the end, we created a cohesive family of sites—able to stand on their own, but quickly identified as a division of Engineered Floors.  Check them out here.

Beyond the sites, we took the overarching message into outdoor, print, digital, an email campaign, and a direct mail piece.